Star Of the Week

Ranbir Kapoor

Dressed in ""Rockstar"" film tee, actor Ranbir Kapoor along with director Imtiaz Ali launched ""Rockstar"" film's poster at Padmavathi Hall in Ameerpet in Hyderabad on Monday afternoon.
The duo, who were in town to promote their film, unveiled a 20 foot gigantic poster of the film and spoke about the same to media personnel. Imtiaz Ali, informed that a lot of effort went behind making the film's creatives and posters like the one that was launched in Hyderabad. ""The idea was to make the posters iconic.. posters that retained the vulnerability of being a character larger than life, which a rockstar has to be, even if he doesn't want to be. They have been designed by Rahul Nanda, our publicity manager and all the campaigns are done by hand, by sketches. Real photos haven't been used for the same and the sketches have been done by various artists from around the world,"" he told Hyderabad Times exclusively. ""They're not computer generated graphics as well,"" added Ranbir.
Before launching the poster, the duo visited St Mary's College in Yosufguda to promote their film. Post the poster launch, they will be heading to Old City for a photo-shoot near Charminar before flying back today.